The indicative business case for the Immigration New Zealand business development programme is being submitted to the Immigration Leadership Team in June 2011. It sets out an investment strategy, preferred implementation options and a funding plan. The programme is an overdue investment to make INZ more efficient and cost-effective, and to improve customers’ access to information and services.

  PDF    

PDF settings (show)

The best thing about working for INZ is the feeling we are making a difference and helping New Zealand grow.

Staff member

Introduction

Allow us to lodge an application on-line instead of sending it via courier service.

Customer, Suva

Portfolio of staged investmentsThe business development programme covers a range of changes to services, processes and supporting platforms. These will move INZ to a future state delivering better, more flexible service at lower cost and enabling more effective management of value and risk. The programme will:

  • Implement a risk-adjusted value framework for assessing visa applicants, by standardising the factors used to determine applicant value in a way that takes account of different risk profiles in different markets;
  • Enhance online (Web-based) access to information and services, so that self-service or assisted-service access through the online channel becomes the dominant method for customers (applicants and third parties) to deal with INZ;
  • Facilitate business adoption of continuous process improvement methods to increase the timeliness, cost-effectiveness and quality of services to customers, in a way that builds on past process improvement initiatives;
  • Develop a more adaptable global service delivery model that will enable INZ to respond more quickly to government priorities and changes in overseas markets, at least cost and risk; and
  • Replace or enhance INZ’s enabling technology infrastructure, including transition from AMS to IGMS and improved identity management.

Build an organisation that is fit for the futureThe business case presents the justification for a future state in which INZ is more joined up—information flows securely and seamlessly between INZ and its customers and service partners; more transparent—customers or their agents can access the information they need at any time and any place; and more cost-effective—the time and cost of processing an application are reduced, while maintaining decision quality. It describes investments proposed for the 2011/12 financial year, savings from which can be applied to fund future years’ investments. It draws on information provided by a wide range of subject matter experts from across the business.

The attraction and channel strategies provide the context for how INZ is working to bring the best people to New Zealand. The business development programme will establish a number of the enabling capabilities needed to bring these strategies to fruition.

The case for change

Make the website and instructions of the process of application more comprehensible and clearer for the applicant. I found it quite hard to understand the instructions on website and find out which visa I had to apply for. The information is not clear and it is misleading at times. I had to hire a Migration agent to help me with my application while the information from the agency and website should have sufficed.

Customer, Dunedin

The current INZ business model relies on bricks and mortar, people and paper.

Become more customer-centredNew Zealand’s economic future depends in part on our ability to attract and keep skilled migrants, and on the continued success of our education, tourism and other export sectors. We are competing with other developed countries for the same pool of potential migrants, students and visitors. At the same time, all countries are facing increased pressures on their borders from refugees and illegal immigrants. And like other countries with high overseas debt, low income and low productivity growth, the New Zealand government needs to deliver better service for less cost. To operate in this environment, INZ needs business processes and systems that make it easy to identify and facilitate entry of people who will make a positive contribution to New Zealand, and to identify and exclude those who do not meet our requirements. This depends on a sophisticated, flexible and consistent assessment of customer risk and value.

The current immigration “system” is not, in fact, a system. Information that customers need is hard to find on the INZ web site and the sheer number and complexity of different visa types mean that customers need help to navigate to the correct application form. It can be hard for applicants to get meaningful information about the status of their application and when they can expect a decision. Employers and other clients cannot rely on receiving a consistent quality of service. Government agencies that need to verify a person’s entitlement to receive public services cannot access the information they need without help from INZ staff. INZ has long recognised that its systems and processes have become progressively more complex and are no longer fit for purpose. The business development programme builds on a number of past change initiatives and in particular the proposed replacement IT system, IGMS.

The current IT system, AMS, was designed and built in the early 1990s, well before the Internet and Web changed the way organisations communicate and transact business with their customers. The system includes a large number of ad hoc extensions made over the years to meet new requirements, has become increasingly expensive to maintain, and is an unsuitable platform on which to build future online services. INZ also lacks automated biometric capability for application processing. This limits its ability to fulfil its obligation as New Zealand’s authoritative source of identity information for non New Zealanders.

Provide consistent, transparent serviceVisa applicants expect INZ to treat them consistently and fairly. Applicants with similar risk and value profiles ought to receive similar treatment. This is hard to achieve in the current paper-based environment, where local process variations inevitably evolve. Quality immigration decisions are necessarily information intensive and staff must be confident that the information they have is complete and reliable. Applicants need to be clear about what information they have to provide and when they can expect a decision. Cost-effective service means INZ applies its resources consistently, in a way that reflects customer risk and value.

As a result, adapting to changing market needs is slow and costly. INZ faces three problems.

  1. The current business model is based on bricks and mortar, meaning INZ has limited flexibility, low customer responsiveness, and high fixed costs.
  2. Costs are increasing faster then available funding, making the current business model unsustainable.
  3. Products, services and processes do not reflect customer risk and value, leading to customer dissatisfaction and inability to put resources to best use.

Better for lessThe benefit from the programme is cost reduction through simpler, more efficient, more automated processes. Online lodgement reduces data entry and rework cost (fewer return failed lodgments). Automating low risk applications reduces processing cost and improves the service for a large number of applicants. Secure online access to applicant status information reduces the number of calls to the contact centres. Authorised customers can access information when and where they need it.

Continuous process improvement reduces waste (work that adds no value) and eliminates unnecessary local process variation. The first stage of the programme, process simplification, is to reduce the number of visa types and simplify the application forms. A risk-adjusted value framework supports early intervention and ensures decision quality and consistency, enabling more effective workload planning and resourcing. The business has also identified a wide range of process improvement and efficiency opportunities.

Flexible, agile, efficientFully achieving these benefits will require incremental reconfiguration of INZ’s global service delivery model to meet different needs in different markets, a new technology platform (IGMS) that takes advantage of the Web to deliver more online information and services, and enhanced identity management capability. The changes will deliver the following performance improvements, while maintaining decision quality and employee engagement:

  • reduced processing cost per application
  • shorter end-to-end time to process an application

Indirect benefits include:

  • increased customer satisfaction
  • improved INZ reputation
  • potential savings for DHBs through recovery of medical expenses from patients

The scope

It would be nice to have application status available on the internet even for applications that were made in hard copy.

Customer, Wellington

Make quality decisions quicklyThe programme supports and enables the Immigration New Zealand strategic direction. It delivers an enhanced customer experience in which everyone uses the online channel to access information and services. Customers choose either a self-service option, accessing information and services directly over the Internet, or assisted-service, using a mix of face-to-face, telephone and mail (paper or electronic) to interact with INZ or a service delivery partner. The mix of self-service and assisted-service will vary from market to market. In some high-risk markets, customers will be directed to the assisted-service option to mitigate the risk of attempted immigration fraud. This will include capture of biometric data, verification of paper documents, and verification of identity.

Attract the best peopleThe future operating model will enable INZ to attract people to New Zealand who will contribute to economic growth. INZ’s customers are:

  1. people applying for visas to travel or stay in New Zealand (a person may take more than one role over time; e.g., many skilled migrants first come to New Zealand as tourists)
    • tourists
    • visitors on working holidays
    • international students
    • workers
    • skilled migrants
    • investor migrants
  2. organisations dealing with non New Zealanders, including
    • employers of migrants and temporary workers
    • export education providers
    • tourism operators
    • providers of government-funded services such as health care
  3. other interested parties
    • immigration advisers
    • sponsors of immigrants such as family

Protect integrity and security of the immigration systemAt the core of the future operating model is a new risk-adjusted value framework. This builds on existing risk assessment methods to provide a single global framework that can also reflect local market conditions. It will deliver consistent and appropriate treatment of risk and value, make decisions more transparent, and avoid adverse outcomes requiring intervention. This will allow INZ to set clear expectations about service offerings and better match visa type to customer risk/value profile. Better risk management in the fee-funded part of the business can reduce downstream compliance costs in the Crown-funded part.

The product portfolio is the result of many years of incremental change, which have led to a proliferation of visa types. The programme will rationalise and simplify the set of visa products offered, ensuring appropriate data are recorded to support the management reporting currently based on analysis by visa type.

Build capability and agilityThe programme will achieve these changes through a portfolio of related investment initiatives. Gap analysis summarises the changes the programme will deliver, enabling INZ to become more responsive to customer needs and more adaptable to changing market conditions.

Gap Assessment
Rigid current stateFlexible future state
Process variabilityConsistency
PeopleSelf-service
Fixed costsVariable costs
Risk averseManage risk
Bricks and MortarOnline channels
Paper flowsWeb documents
OpaqueTransparent
General attractionTargeted attraction

Support migrants to settle in workMigrant support is not included in the programme scope. Other INZ initiatives, such as developing an employer portal and improving the INZ web site, address this goal.

The options

There are too many pages in the forms. Simplify them!

Customer, Beijing

There are seven options which each deliver a combined set of initiatives and can be implemented independently of other options:

  1. Establish future customer service framework: includes three infrastructure type initiatives which are necessary to support other initiatives in the programme (“enablers”). These initiatives by themselves will only deliver minor cost savings, but they provide the platform which will enable other initiatives to realise savings.
  2. Improve customer service experience: aims to improve services and realise cost savings by developing online access services for customers, and automating low risk applications.
  3. Improve business processes: aims to reduce costs and improve services by improving business processes and fixing problems which have already been identified.
  4. Improve customer access to information: aims to improve customer satisfaction and realise significant cost savings by improving access to immigration information.
  5. Establish future service delivery model: will address the issues around inflexibility and high cost, and MFAT’s withdrawal of visa services provision, through a redesign of the global service delivery model.
  6. Enhance identity management capability: will define the future work programme for the identity management team.
  7. Establish future IT platform (IGMS): will provide a replacement IT system for immigration.

These seven options were assessed against criteria which included payback, NPV, flexibility, customer focus, reach and ease of implementation. Based on this analysis, the business case recommends that ILT approve the following options in principle, and that scoping and detailed business cases be completed for the initiatives underlying these options:

  1. Establish future customer service framework
  2. Improve customer service experience
  3. Improve business processes
  4. Improve customer access to information

Further investigation of potential changes to the service delivery model is needed to assess options to reduce implementation costs and shorten the payback period, by being more selective about proposed changes.

The approach

[I want an] option for express service, especially for those who travel to New Zealand 3 to 4 times before and whose current circumstances have not changed.

Customer, Bangkok

The cost of the programme is significant and will need to be phased in a manner that minimises cash outflows in early years. Phasing shows the optimal cash flow. This excludes the estimated cost of changes to the service delivery model, which has a negative NPV, and the estimated cost of IGMS, which will be funded externally by an injection of capital. However even this phasing results in a funding shortfall of $10M in the first two years.

phasing
▴ Planned project phasing

The planned work

There is an awful lot of stuff to read through before applying. Could a flow chart of what the stages are possibly help?

Business Migrant

Change can’t be planned: it is emergent as the result of doing the things necessary to improve service to customers. This can only come from joint investigation by staff and managers of the ‘what’ and ‘why’ of current capability, then experimenting with what works to make it better. Planning change before we know what it should be … doesn’t make much sense. We need to follow a process that lets change emerge.

The first round of change will focus on supporting INZ’s drive to lift people’s capability, re-orient around the customer and reduce costs:

  1. defining an attraction strategy based on customer value, premium products and supporting channels
  2. developing and implementing a risk-adjusted value framework, in conjunction with product simplification and revenue enhancement opportunities
  3. adapting the global service delivery model offshore and onshore, with flexible options to support different market profiles
  4. simplifying processes to realise financial savings and prepare for the first tranche of IGMS, scheduled for completion by mid-2013

PmWiki

pmwiki.org

edit SideBar

Page last modified on 10 June 2011 at 02:58 PM